Blueberry Ice, IGET Star L7000

Softer than the darker berries, blueberry comes through gentle and slightly floral instead of sharp. The inhale is mild, nearer to muffin filling than to fresh fruit, with a light skin bitterness underneath that stops it collapsing into plain sugar. Menthol lifts everything on the exhale and adds a clean, almost fizzy cold that makes the fruit taste fresher than it does unaided.

This is a common all day choice precisely because it does not shout. If mango or lush ice has felt too loud after a few hours, blueberry usually sits better across a long stretch.

How long 7,000 puffs really lasts

Rated at 7,000 puffs, the Star runs considerably longer than the Hot at 5,500 or the XXL at 1,800. Light users often stretch one across several weeks. Heavier users still feel the difference against a smaller device, mostly in how rarely they think about ordering again.

$49.98 as listed. Fair warning: subtle flavours can fade into the background when you use nothing else, so keep a second flavour on rotation if that would frustrate you. Sale is limited to those aged 18 or above.